The experts behind Admiral Business

Business insurance is a regulated product, and getting the details right matters. That's why the guidance on this site is shaped and reviewed by people who work in insurance pricing, underwriting and risk every day. Meet the experts behind our cover and our content.

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Two professionals sit at a modern boardroom table in conversation, reviewing documents with a laptop and notepads between them.

Editorial & review standards

How we create our content

‍Our guides and product pages are written to help UK small businesses make informed decisions about their cover. We aim to be accurate, clear and free of jargon, and to explain not just what a policy covers but why it might matter for your trade.

How we review it

‍Content on insurance products, cover and eligibility is reviewed by qualified insurance professionals from our pricing and underwriting teams. Because insurance is a financial product, our pages are also checked for regulatory compliance before publication.

How we keep it current

‍Prices, cover levels and legal requirements change. When they do, we update the relevant pages so the information you're reading reflects current cover.

Meet the experts

David Williams

Head of Tradespeople Pricing & Underwriting.
Over a decade in UK insurance pricing and underwriting, specialising in professional indemnity, public liability and tools cover

Read David's profile