Our Cookies Policy

What are cookies?

A cookie is a small text file that is placed and stored on your computer, mobile,or other device by websites that you visit. Cookies help websites function properly, improve your experience, and provide information to the site owners.

Types of cookies
  • Session Cookies - Session cookies are temporary cookies that remain in the cookie file of your device'sbrowser until you close the browser. They do not hold personal information andare essential for core site functionality such as obtaining a quote and maintaining security.
  • Persistent Cookies - Persistent cookies remain in the cookie file of your browser for a defined period (from one day to approximately two years, depending on the cookie). They allow us to recognise returning visitors and understand how people use our website overtime.
How do we use cookies?

We use cookies for the following purposes:

  • Strictly Necessary -  enabling core functionality such as obtaining quotes, processing payments, and maintaining security
  • Functional - supporting features like A/B testing to improve your experience
  • Analytics - understanding how visitors use our website so we can improve it
  • Marketing - delivering relevant advertisements and measuring campaign effectiveness
When are cookies set?

On page load -  Only strictly necessary cookies are set — consent management, bot protection, andrate limiting

After you accept cookies - Analytics and marketing cookies are activated based on your consent choices

When you start a quote - Additional analytics, advertising, and functional cookies are set as the quote application loads

On the quote results page - LinkedIn conversion tracking cookies may be set

On the payment page - Strictly necessary payment platform and payment processor cookies are set to complete your transaction

On the purchase confirmation page - Referral programme cookies may be set

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Managing your consent

Weuse CookieYes to manage your cookie preferences. You can change your choices atany time by clicking the cookie settings icon on our website. Your consentpreferences are stored in the `cookieyes-consent` cookie.

What Cookies Do We Use And Why?
Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as starting a quote or completing a payment.

Cookie | Provider | Expiry | Purpose

  • cookieyes-consent | Admiral Business | ~1 year | Stores your cookie consent preferences
  • euconsent | Admiral Business | ~1 year | IAB Transparency & Consent Framework — stores your GDPR consent record for advertising vendors
  • __cf_bm | Cloudflare | Session | Bot management — distinguishes genuine visitors from automated traffic
  • _cfuvid | Cloudflare | Session | Rate limiting and session affinity
  • policy-* | Admiral Business (QTB) | ~24 hours | Ties your browser to your in-progress quote so you can resume it
  • isFullQuote | Admiral Business (QTB) | ~24 hours | Records that you have completed a purchase
  • JSESSIONID | CDL / Worldpay | Session | Server session for the payment platform and payment processor
  • machine | Worldpay | Session | Routes you to the same payment server for the duration of your transaction

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Functional cookies

These cookies enable enhanced functionality such as experimentation and personalisation.

Cookie | Provider | Expiry | Purpose

  • optimizelyEndUserId | Optimizely | ~180 days | Identifies you for A/B testing and feature experiments within the quote journey

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Analytics cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously.

Cookie | Provider | Expiry | Purpose

  • _ga | Google Analytics | ~2 years | Unique user identifier for Google Analytics 4
  • _ga_0667FFMR1V | Google Analytics | ~2 years | Property-specific session tracking
  • _gcl_au | Google Ads | ~90 days | Carries ad click attribution data
  • _gtmeec | Google Tag Manager | ~90 days | Tracks enhanced ecommerce events
  • FPID | Google | ~2 years | First-party persistent user identifier for conversion measurement
  • FPAU | Google | ~90 days | First-party attribution data
  • FPLC | Google | ~1 day | Last click attribution
  • FPGSID | Google | Session | Session identifier
  • _hjSession_* | Hotjar | Session | Stores session data for heatmaps and session recordings
  • _hjSessionUser_* | Hotjar | ~1 year | Persists your Hotjar user ID to track returning visitors
  • __qca | Quantcast | ~1 year | Audience measurement and segmentation
  • mc | Quantcast | ~1 year | Audience measurement
  • sp | Quantcast | ~90 days | Session and page view tracking  
  • sid | Admiral Business (QTB) | ~30 days (desktop) / ~1 year (mobile) | Session identifier for the quote journey, set after analytics consent is confirmed
  • _dd_s | Datadog | Session | Real user monitoring — tracks application performance and errors

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Marketing cookies

These cookies are used to deliver advertisements that are relevant to you and to measure the effectiveness of our advertising campaigns. They are set by us and by third-party advertising partners.

Cookie | Provider | Expiry | Purpose

  • _fbp | Meta (Facebook) | ~90 days | Identifies your browser for ad targeting and conversion tracking via Facebook Pixel
  • _tt_enable_cookie | TikTok | ~90 days | Records that cookie consent has been given for TikTok tracking
  • _ttp | TikTok | ~90 days | Tracks conversions and ad performance (set on both `.admiralbusiness.com` and `.tiktok.com`)
  • ttcsid | TikTok | ~90 days | Click session ID for ad attribution
  • ttcsid_* | TikTok | ~90 days | Property-specific click session ID
  • _uetsid | Microsoft (Bing) | ~1 day | Session-level ad conversion tracking via Bing UET
  • _uetvid | Microsoft (Bing) | ~1 year | Visitor-level ad conversion tracking via Bing UET
  • MUID | Microsoft (Bing) | ~1 year | Universal user ID used across Bing and Microsoft advertising products
  • IDE | Google (DoubleClick) | ~1 year | Ad retargeting and frequency capping
  • test_cookie | Google (DoubleClick) | Session | Tests whether your browser accepts third-party cookies
  • ad-id | Amazon Advertising | ~248 days | Ad targeting identifier
  • ad-privacy | Amazon Advertising | ~1 year | Stores your privacy preferences for Amazon ads
  • CMID | Index Exchange | ~1 year | User ID for programmatic ad bidding
  • CMPRO | Index Exchange | ~90 days | Ad profile and targeting data
  • CMPS | Index Exchange | ~90 days | Ad profile and targeting data  
  • KRTBCOOKIE_153 | PubMatic | ~90 days | User ID for programmatic ad bidding
  • PugT | PubMatic | ~30 days | Cookie synchronisation timestamp
  • audit | Magnite (Rubicon Project) | ~1 year | User ID for programmatic ad bidding
  • audit_p | Magnite (Rubicon Project) | ~1 year | Partner audit data
  • khaos| Magnite (Rubicon Project) | ~1 year | User identification for real-time bidding
  • khaos_p | Magnite (Rubicon Project) | ~1 year | Partner-scoped user identification
  • receive-cookie-deprecation | Magnite (Rubicon Project) | ~90 days | Chrome third-party cookie deprecation trial participation flag |
  • bcookie | LinkedIn | ~1 year | Browser identifier for ad targeting and conversion tracking via LinkedIn Insight Tag
  • li_gc | LinkedIn | ~180 days | Stores your consent state for LinkedIn tracking |
  • lidc | LinkedIn | ~1 day | Data centre routing for load balancing and tracking
  • mm_id | Mention Me | ~183 days | Referral programme user identifier — tracks you for referral attribution
  • mm_allocation | Mention Me | ~183 days | Records which referral offer you have been assigned to

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Payment platform analytics cookies (third-party)

These cookies are set by our payment platform provider (CDL) for performance monitoring during the payment step. They are session cookies and are cleared when you close your browser.

Cookie | Provider | Expiry | Purpose ‍

  • dtCookie | Dynatrace (via CDL) | Session | Session identification for real-user monitoring
  • dtPC | Dynatrace (via CDL) | Session | Page context and performance correlation
  • dtSa | Dynatrace (via CDL) | Session | Session activity tracking
  • rxVisitor | Dynatrace (via CDL) | Session | Visitor identifier
  • rxvt | Dynatrace (via CDL) | Session | Visitor timeout tracking

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How to control cookies

Most web browsers allow you to control cookies through their settings. You can usually find these in the "Options" or "Preferences" menu of your browser. You can also use your browser settings to delete cookies that have already been set.

Please note that if you disable or delete cookies, some features of our website may not function properly, and you may not be able to obtain a quote online.

For more information about cookies, including how to see what cookies have been set and how to manage or delete them, visit [www.allaboutcookies.org](https://www.allaboutcookies.org).