David Williams

Head of Tradespeople Pricing & Underwriting

Profile picture of David Williams, head of tradespeople pricing & underwriting at Admiral Business

About the author

David Williams is Head of Tradespeople Pricing & Underwriting at Admiral Business, where he helps lead the development of pricing and underwriting for UK business insurance products including professional indemnity, public liability and tools insurance. He has more than ten years' experience across the UK insurance industry, with specialist expertise in pricing, underwriting and risk assessment.

Areas of expertise

  • Insurance pricing and underwriting
  • Risk assessment
  • Professional indemnity, public liability and tools cover
  • Business insurance for small businesses, tradespeople and professionals

Experience

Before joining Admiral Business, David held pricing roles at Admiral Group, Hastings Direct and Ageas UK, progressing from Pricing Analyst through to Pricing Manager and Pricing Lead before taking on his current leadership role.

At Admiral Business, David works closely with teams across the business to help ensure insurance products are priced responsibly and designed around the needs of small businesses - from tradespeople and builders to creatives, consultants and other professionals.

Insurance built around the needs of the UK’s small businesses

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Flexible cover

Adjust your cover at anytime, without admin fees. As your business grows or changes, you can easily update your cover to match your needs.

No hidden fees

Pay how it suits you, monthly or annually. Plus no cancellation fees.

Simple claims process

Submit a claim online or give us a call. We'll handle the hard part, so you can get back to work, knowing your business is in safe hands.

Top-rated customer support

No long phone queues. No confusing jargon. Our South Wales-based team is dedicated to supporting you and is ready to answer any questions.

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Call us

9am to 8pm : Mon to Thurs
9am to 6pm : Friday


Email us

Send an email anytime and we’ll respond within one working day

Call us

9am to 8pm - Mon to Thurs
9am to 6pm - Friday

1pm to 5pm - Sunday

Email us

Send an email anytime and we’ll respond within one working day